Mediquip: “Science of Selling Is in the Process”

It has oft been thought that the science of selling is in the process. This mantra is precisely what failed the protagonist of the Mediquip case. As with any scientific method, success revolves around a defined process that, when correctly executed, achieves an optimal result. Kurt Thaldorf failed to formulate and follow the correct selling process and resulted in a loss of sale.The following examines Kurt’s failure and attempts to identify changes in his processes that more likely than not, could have contributed to sale success. Sale Starts Before Ever Meeting the Customer Kurt failed to conduct the proper due diligence before he contacted Lohmann University Hospital. This was his first oversight. He received notice of the customer’s interest in his product and had adequate time to procure facts about the customer that would have confirmed the hierarchy within the hospital responsible for buying Mediquip’s CT scanner.Kurt was not overtly apathetic in his perfor mance, though it did not appear that he was intrinsically motivated. He relied on the records of past sales to the customer, and when he found none, proceeded first to the employee at the hospital (Professor Steinborn) who had first inquired about his product, without ever confirming the employee’s role in the decision-making process. Kurt failed to identify all members of the DMU either before, or during, his first interview.A result of Kurt’s oversight, communication within the customer organization was inaccurate and created a power struggle between the three parties responsible for making the purchase decision. Kurt’s failure to engage and analyze the true DMU resulted in his reliance on secondary information gleaned from interaction with secretaries (gatekeepers) – which likely was neither accurate, nor trustworthy and his own assumptions. This was evidenced in his records, when he left meetings believing he had made a positive impact on the DMU, wit hout any clear evidence of positive persuasion.The Prescription Phase Kurt failed to identify the latent needs of the customer, the DMU’s true motivations, or the benefits in buying a CT scanner from Mediquip beyond those offered by its competitors. This lapse led to a failure in identifying the features, advantages and benefits of the Mediquip scanner with respect to each DMU member’s needs during the prescription phase of the sale, and ultimately resulted in conflicts within the buying unit.Kurt was responsible for communicating with three members of the DMU – the professor (initiator & end user), the physicist (influencer & end user), and the hospital administrator (buyer) – with whom he was deficient in identifying the specific goals of each member. As a result, Kurt offered multiple price reductions in an attempt to satisfy the administrator’s needs, but failed to identify the administrator’s latent need to feel like he was getting the best deal.By offering multiple price reductions he devalued the technical superiority of his product and made the administrator feel as though he may be getting swindled. Kurt should have identified the administrator’s concern for pricing and need to feel as though he was getting the best value for his dollar. He should have identified the benefits of Mediquip, in an apples- to- apples comparison to its competitors, showing the long term cost savings associated with the purchase through ease of upgrades and increased processing speed.Once all beneficial characteristics of the Mediquip CT were identified, only then offered the best price possible. Finally, during the prescription phase, Kurt would have benefited had he met with all members of the DMU. Because he overlooked the need to identify each DMU member’s concerns, he failed to bring them together to facilitate a consensus of Mediquip’s advantages. Kurt could have served as a mediator helping to solve polit ical conflicts within the DMU and thereby creating additional value for his customers.Closing the Sale At the point where Kurt could have invoked open dialogue between the three DMU members, he would have availed himself of the SPIN technique. He could have identified the situation – a need for a new CT scanner. He could have asked open-ended questions, engaging the DMU, and simultaneously identified their concerns and needs. He could have addressed the problem – not merely the idea of not purchasing a CT scanner, but of purchasing an out-of-date model, a discount product, or the benefits of the higher-priced premiumMediquip scanner. Kurt missed the opportunity to identify the implications of not fulfilling their need. He could have questioned the administrator of the potential loss of patients, or lack of reimbursement from insurance companies who would not compensate for a machine that is not as accurate as the Mediquip standard. Lastly, Kurt could have proposed a so lution to the customer hospital’s concerns by suggesting Mediquip held the answer. Kurt was deficient in formulating and implementing his sales process.He failed in due diligence, prior to meeting with the client, during the prescriptive phase, and ultimately when he overlooked the importance of meeting with the DMU, as a group. He was unsuccessful in building up the value side of the cost equation, as it related to each member of the DMU, and continually chose to focus on cost reduction strategies rather than emphasizing the value of Mediquip’s CT machine. Kurt’s failure to follow the sales process cost Mediquip a new customer, a future potential business partnership and ultimately the sale of a multi-million dollar machine.

How Does Kazan Convey Ideas About Good and Evil in ‘on the Waterfront’? Essay

Elia Kazan’s portrayal of good and evil in ‘On the Waterfront’ is more than it meets the eye. Good and Evil appear in seperate characters and also at different times on the same characters. More importantly, Elia Kazan gets an important message across; No character is truly evil. Good is symbolised in numerous ways throughought the film. The church is one such example of this. It represents the highest order of purity and goodness, yet it is always on the background of the film. During Edie and Terry’s walk through the playground, the Church could be seen in the background, yet unlike other structures in the film such as the docks, the Church cannot be seen prominently, but rather it is mostly present in the background. Elia Kazan had perhaps used the Church to depict goodness as something present in all the characters, yet, much like the Church it is not always so prominent. Johnny Friendly is the primary antagonist ‘On the Waterfront’, however a question to be considered is that is he purely evil? Friendly’s name is not as ironic as it seems. It is true he is wicked enough to order chilling homicides and remain unperturbed afterwards, however he has a affection towards his underlings. After Friendly observes Terry being deeply shaken by his role in Joey’s death, he hands Terry a note of cash as a â€Å"present from your uncle Johnny. † This shows that Friendly has some level of compassion over his minions and appreciates their ‘good’ work. Despite some goodness inside him however, Friendly is still clearly a cold-blooded killer. Johnny Friendly’s menacing figure represents dictatorship in â€Å"On the Waterfront†. With a whole community of thousands working for him, Friendly still finds the need to murder the minority who disobey him despite having â€Å"the fattest piers and the fattest harbour in the world. † Although he has â€Å"two thousand deuce paying members: at his disposal, Friendly’s overpowering evil lusts for more dominance and this leads to the ultimate act of evil – the murders of multiple people. Although there is a flicker of goodness in him, Friendly remans a major source of evil in ‘On the Waterfront’. To the observant viewer, the presence of good and evil may be clear to see, yet it is the struggle between good and evil influence that is the platform of the film. The protagonist Terry Malloy is the tragic hero is entrapped in a battle between good and evil forces. The pure hearted Father Barry ad Edie Doyle attempt to rescue Terry from his conscience which constantly torments him by urging him to speak out the truth while the mob on the other hand attempt to influence him by providing threats and intimidating him. The mob goes so far as to murdering his brother in an attemt to break his spirit and also lure him to end his life too. In the end, the influence of good prevails and Terrt finally gives witness to the crimes of the mob. With his conscience cleared, Terry is now fianlly able to speak out against Friendly and the mob without loathing himself as he is no longer a â€Å"bum† in his own eyes. â€Å"On the Waterfront† is no film about Angels against Demons, but rather sheds light on the fact that good and evil are out there, yet is is upto us to allow either one to influence us. Similar to Edie, an individual may allow good forces such as the desire to uncover truth to affect them or they may allow evil forces such as greed to manipulate them and cause them to carry out needless, henious acts like Johnny Friendly. As viewers witness through Terry’s actions, in the end, ‘good’ and ‘evil’ are simply options. It is ultimately our choice to pick one to allow it to influence us. The choice is always ours to make.

Prevention strategies for celebratory riots Essay

Prevention strategies for celebratory riots - Essay Example This slack in law enforcement during the event led to the Nika riot, which is held as deadliest riots in world history, with over 30,000 killed. Riots have a tradition in human society that dates as far back as before Christ. The earliest recorded riot is the Roman Election of 121 B.C., then the Roman Election Riot of 113 B.C. After that, as previously mentioned, the Nika riots in Constantinople, during the Byzantine Empire, holds the mark as the most disastrous in all of history. This makes a very saying statement pertaining to the relationship between sports and human emotion. Celebratory riots are often referred to as spectator aggression, which, as defined by the NCAA, means behavior that intends to destroy property or injure another person, or is grounded in a total disregard for the well-being of self or others (NCAA Report, 2003, p.2). The Ohio State University Task Force on Preventing Celebratory Riots published the following list as a number of factors that can define a celebratory riot: In laymen's, a celebratory riot is a wide range or chain of events that include a large number of people acting in a way that threatens the personal safety of others and property. This is usually very chaotic, violent, dangerous behavior that results in many injuries, much damage and arrests. They also usually happen after planned events, more often than not after sports events (University of New Hampshire Student Summary, 2003). The goal of many University task forces is to formulate the best possible method of preventing these types of riots from happening. Before one can hope to prevent celebratory riots, they must first understand the science behind their madness. Riots are like forest fires, specifically the ones that start on their own. Each with its own catalyst, often the celebratory riots erupting at universities are the product of hormonal angst combined with alcoholic beverages. This combination can lead to a chain reaction, but it is not only induced by the conveniently social nature of sporting events, but by a cultural obsession with sports itself. This human obsession is best described by sociologist John Fiske who points out that sports bring out: peaks of intense experience when the body identifies with its external conditions, and thus shakes itself free from the repressive difference between their control and our sense of identity. This intensity is often experienced by fans as a sense of release, of loss of control. Fans often use metaphors of madness to describe it, and madness, as Foucault has shown us, is what lies just outside the boundary of civilization and control. (Fiske, 1991a: 11-20) Here Fiske connects the end result of celebratory rioting to the emotions felt while attending sporting events. With celebratory riots playing such a big part in human history, it says a lot about human nature. Thankfully, contemporary western society has learned from its ancient counterparts, and we don't correspond our sports, too heavily, with our religion or politics. Even still, many major sports colleges and universities are becoming notorious for their celebratory gatherings. In a survey conducted by Ohio State University's Task Force on Celebratory Riots during March of 2003, all of the following universities reported that they had experienced at

Employee Relations Term Paper Example | Topics and Well Written Essays - 3000 words - 4

Employee Relations - Term Paper Example As a general rule, under the Fair Work Act of 2009, unfair dismissal happens when an employee has been dismissed from his or her job but the dismissal was â€Å"harsh, unjust or unreasonable,† â€Å"not consistent with the Small Business Fair Dismissal Code† and â€Å"was not a case of genuine redundancy† (S.385). All these instances shall be determined by Fair Work Australia (FWA). The determination, however, shall depend on the facts and circumstances surrounding each case. The FWA is given the authority to evaluate to its satisfaction the respective allegations of the employer and employee with regard to the root cause of the dismissal. In such case, if the FWA is satisfied that the case is one of unfair dismissal, it will give due accord to the employee’s claim and if not, it will dismiss the claim in favor of the employer.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã ‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   FWA will dismiss an application due to either of the following grounds: (1) â€Å"application is not made in accordance with the Act† (2) it â€Å"is frivolous or vexatious† (3) it â€Å"has no reasonable prospects of success† (S.587 (1)). In Ms. Toni Potter vs. Darwin City Council, [2010] FWA 6129, FWA dismissed Potter’s application for unfair dismissal remedy. The FWA commissioner deemed the application as inappropriate since the substantive issues of the case had already been settled (â€Å"Potter vs. Darwin City Council,† 2010, para. 62). To provide a clear case of dismissal, the law enumerates the instances when an individual is considered to have been dismissed or not from his or her employment. In such delineation, the employer’s fault is emphasized as well as the importance of complying with the terms and conditions contained in a contract of employment. As stated, if â€Å"the person’s employment has been terminated on the employer’s initiative or the person has resigned from his or her employment, but was forced to do so because of conduct, or a course of conduct engaged in by his or her employer,† that individual is said to have been dismissed (S.386 (1)).

Film Report Essay Example | Topics and Well Written Essays - 500 words - 1

Film Report - Essay Example The murder of the two US soldiers took place in a village near Oglala, SD. In this film, many people were charged with murder but only Innate American frontrunner  Leonard Peltier  was convicted of murder. The movie is also composed of conflicting evidence, which shows that Leonard Peltier  was an innocent victim. Leonard Peltier  spent many years in prison, 16, according to the film, whereby he was always hopeful for freedom. The film is persuasive in both details and its case against pitiless national rules toward Indians. The movie is of documentary journal, an epic and historical movie that caters for special interests. It takes a run time length of ninety minutes and was released on fifth august in 1992. Thereafter, its DVD was released in 1999, on March 16. The themes dominant in this film is conspiracies, social injustice, and injustice. It also involves tones of austere, earnest, matter of fact and tension. The film is done in English language. The actors in this movie are John Trudell, who acts as a firebrand who is suspected of murdering a federal bureau of investigations agent at Oglala. This forthright, particular film suggests a thorough explanation of the ferocious proceedings that led to the assassinations of two F.B.I. agents in Oglala. The film discloses with simple and frequently parched bravura, occasionally by means of visual exemplifications of vivacious substantiation in a manner, which amnesias how the FBIs begins distress amidst broad-minded and outmoded components contained in the Indian community. They provide indication, which appears to prove to the vehement performances of the Guardians of the Oglala Nation. They contrasted with the American Indian Movements undertakings of 1990. The movie continues to the questionable murders, with evidence from Darrelle (Dino) Butler and Bob Robideau. This people were tried of murder separately from Petlier and were later acquitted. Due to the conventional confusion around what essentially

Has globalisation made the world more or less secure Discuss with Essay

Has globalisation made the world more or less secure Discuss with specific reference to the rise of non-State actors - Essay Example An indicative example is the cold war period, during which the term security was related to state and security as integrated units. In the after-cold war period, which was characterized by the gradual development of globalisation, the term security refers mostly to environmental and health problems; internal conflicts are also issues related to security in the era of globalisation. Current paper focuses on the issue whether globalisation has made the world more or less secure. Reference is also made to the non-state actors, which have been given increased powers regarding the internal issues of states. This phenomenon has been related to globalisation, which has increased its involvement in the activities of states and individuals worldwide. It is proved that the role of globalisation in security worldwide has been negative; however, the specific problem could be effectively resolved with the cooperation of states. In order for any such effort to be successful, it is required that me asures are developed in advance for controlling the expansion of non-state actors, as factors influencing the political and social framework of countries worldwide. 2. Globalisation and security in the international community. The role of non-State actors 2.1 Globalisation and security In the context of globalisation it has been made quite difficult for security worldwide to be appropriately promoted. The reason is that globalisation supports practices and ideas, which are often in opposition with the national culture and rules. In this context, the conflict between the ‘non-state actors and the intra state practices’ (Al-Rodhan 2006, p.162) is increased. The above fact has a negative influence on the efforts of international bodies to promote the world peace and health. Indeed, many of the plans developed by the UN for securing the health and safety of people in countries worldwide are led to a failure. The role of globalisation in the limitation of the security of sta tes is analysed in the study of Till et al. (2009). In accordance with the above researchers, globalisation has led states ‘to cede a number of their security functions to non-state factors’ (Till et al. 2009, p.47). The above target has been achieved through the following method: under the fear of globalisation certain states avoid their participation in critical commercial activities worldwide; however, in this way, their economic power is reduced, a fact that leads, also, to the worsening of their position, as members of the international community. Under these terms, states become weak towards military threats; in case of such threats they would need the support of non-state factors. In this way, the limitation of sovereignty, a fear that initially led the country to its economic exclusion, becomes a clear threat. The power of globalisation to promote instability is not limited to the external environment, referring to the relationship between a state and the other countries of the international community. It can also refer to the state’s internal environment, where the promotion of ‘economic disparities’ (Till et al. 2009, p.47) can lead to severe conflicts. Trying to explain the increased power of globalisation over national issues, including security, Fagan et al. (2009) referred to the weakness of the ‘old-fashioned instrumental politics’

Prepare budgets and financial plans Essay Example | Topics and Well Written Essays - 750 words

Prepare budgets and financial plans - Essay Example Baby monitoring devices can also be concentrated upon as parents are devoting much of their time to work. For example, the use of USB/ Flash Disks is currently on the rise. What features of the Flash Disks do they give most importance to Is it the slimness Is it about high memory There is a need to know this - Advertisements and other sales generating and improving activities require funds. It is well known that the degree of effectiveness of promotions campaign is directly related to the customer appeal of products. An inventory of prices, survey on product features and another survey of current marketing strategies of other companies can give the following data that will surely help in decision matters in the degree of intensity of sales activities. b. Policies on International Trade - there is a need to know what the government is planning with regards to the international market. Government initiative on establishing diplomatic and business relations with other countries can open up new markets. An embargo to a certain foreign market can greatly reduce opportunities for sale. An up-to-date inquiry in appropriate government offices, past government measures regarding the business environment and analysis of the current political situations can provide the necessary information needed for this field. concerns about the toxici... 3. Budget for Personnel Development a. Training - determines how well-versed a sales personnel is making a sale b. Incentives - determines how much a personnel can expect for his performance given a rewards and bonus system Competition An inventory of prices, survey on product features and another survey of current marketing strategies of other companies can give the following data that will surely help in decision matters in the degree of intensity of sales activities. 1. Product Price Comparison Table 2. Product Specifications, Features and Qualities Comparison Matrix 3. Marketing Strategy of Other Companies 4. Competitor's Market Share These data will serve as a basis of comparison for the company's own products. It can give details on how to best improve the product's customer appeal thereby increasing sales. Government Policies 1. Economic Policy Settings a. Taxation Measures - tax imposed on product sales can greatly affect the resulting net sales revenue and the selling price of the product b. Policies on International Trade - there is a need to know what the government is planning with regards to the international market. Government initiative on establishing diplomatic and business relations with other countries can open up new markets. An embargo to a certain foreign market can greatly reduce opportunities for sale. An up-to-date inquiry in appropriate government offices, past government measures regarding the business environment and analysis of the current political situations can provide the necessary information needed for this field. Environmental Policies 1. Location Restrictions -

Nursing Informatics - Leadership Essay Example | Topics and Well Written Essays - 1500 words

Nursing Informatics - Leadership - Essay Example This paper will discuss two Hospital Management Systems that have proved effective in improving patient care and managing the entire hospital. The MediNous Hospital Management System from Mentis Soft Solutions Pvt Ltd and ELECTRA from InfoTech Limited are the systems discussed here. The importance of HMS to nurses and how they can be used to improve patient care are also discussed. Hospital Management System (HMS) This is electronic software designed to help hospitals or nursing homes to store/update and retrieve data online. The system reduces paper work activities while also providing help to Doctors and operational staff in providing care to patients and for administration purposes. For instance, information can be speedily stored and retrieved electronically (Geering, et, al., 2006). There are several HMS designed and configured to help Hospitals and Nursing Homes improve care for patients; this paper will discuss and evaluate two types of HMS systems. The MediNous Hospital Manag ement System; this system is a product of Mentis Soft Solutions Pvt Ltd. It was designed to streamline hospital operations thus enhancing administration and control of the Hospital, delivering excellent patient care, has strict cost control while at the same time improving hospital profitability (MEDINOUS, 2012). The Software is powerful, flexible and easy to operate as it was designed and developed to tremendously help hospitals, clinics, and nursing homes in real and conceivable profits. The system was designed for a myriad range of hospital operations; for instance the software has the following modules that are essential in day today hospital operations (MEDINOUS, 2012). These modules include: Helpdesk, Patient Registration, Outpatient Management, Doctor’s Workbench/CPOE, Inpatient and Ward Management, Patient Billing and Insurance, Pharmacy, General Stores/Inventory, laboratory Information System, Radiology Management, Electronic Medical Record (EMR) and Dietary, House k eeping, Nursing Module, Emergency Management, Blood Bank, CSSD, Financial Accounting module, Payroll, User manager module, and Services module (MEDINOUS, 2012). In regard to the above modules, MediNous HMS provides a wide platform over which relevant information across the hospital that is essential in decision making. Consequently, the system is key to improved patient care, hospital administration together with helping in critical financial accounting decisions. ELECTRA is a Hospital Management System manufactured by ACG Infotech Limited, this is a software product designed to enhance the value and quality of patient care coupled with management of clinical care, and hospital health care management especially in clinical process analysis and activity based costing (ACG Infotech Limited, 2010). This system is vital in developing the hospital while improving its effectiveness in delivering quality patient care services. Accordingly, ELECTRA Hospital Information System helps in manag ing key patient care processes, for example the system has management elements for modeling, analysis, and simulation (ACG Infotech Limited, 2010). ELECTRA comes with the following benefits: it helps doctors to serve their patients professionally and efficiently, helps nurses to deliver improved patient care, facilitates increased nursing productivity, increased efficiency; the also system provides better quality of care, procedures and service to patients, and

Home Automation Provide For The Aged Outline Example | Topics and Well Written Essays - 1500 words

Home Automation Provide For The Aged - Outline Example This helps in alerting the wardens of unfortunate occurrences such as when the elderly people fall down in the absence of any warden. The wardens are expected to respond to the buzzing sound with immediate effect. These technologies have been clearly effective and helpful in making the lives of elderly people living in care homes aresafer and more interesting. Internet allows the elderly to connect with the outside world. Through such a technology, they can be able to get some enlightenment on what is going on past the walls. They can also be able to keep up with their passions; the things they used to love while still younger. With the buzzers, it is clearly evident that they can be helpful in making sure that there are no preventable deaths or accidents taking place in these homes. The wardens cannot be able to personally attend to all the elderly people in the care home round the clock (Meduse, Governance, Health And Medicine 2008, p. 121). This is even emphasized by the fact that some of the elderly people will also love to enjoy their own privacy at some time. This technology enables wardens to be there when they are needed. There are a number of diet problems that are common with the elderly. At the late stage of the lives of human beings, their bodies tend to need more of nutrients such as: Calcium and vitamin D for bone health; fibre to stay regular; healthy fats to lower chances of heart disease, potassium for blood pressure and to avoid fatigue and depression; and vitamin b12 for energy and brain function. For the elderly people weight is always a very big determinant of their diet. They should be neither overweight nor underweight. Due to low rates of metabolism and lack of physical activities older people are at the risk of being obese. In the other hand some of them might suffer from lack of appetite thus limiting the amount of food they consume. Some elderly

Las Adelitas Essay Example | Topics and Well Written Essays - 500 words

Las Adelitas - Essay Example They lives were controlled largely by either their fathers or husbands and other caretaker. The Mexican Revolution which began in the year 1911 and lasted up to 1920 was primarily against the presidency led by the governor of Mexico, Porfirio Diaz, as his rule was marked by violence and corruption while the common man and peasants lost their lands and were left with no means to support themselves. It was during this revolution the women folk also emerged from the confines of their homes and participated in the revolution to fight for their own causes (Jandura; Fernandez). Women shed their traditional image and dependency on men by becoming soldiers during the revolution. The various groups who opposed the rule of Diaz enrolled women in to their army. While some of the women soldiers fought for various reforms such as agrarian in order to provide better relief for the peasants, some others enrolled in the army to support their men or in other cases women entered the revolution in order to avenge the death of their dear ones and to improve their economic status. Women who worked as soldiers supported the men in their daily routine tasks in addition to supporting them in the battlefield. The men were in fact able to perform better with the support from the women as they were able to pursue their military responsibilities without any hindrance. In return for their participation women were rewarded with equality and freedom from attachment to their homes. They also gained economic freedom and were no longer bound by any societal or cultural norms that exi sted prior to the revolution. They also enjoyed their sexual freedom and engaged in sexual relations with men irrespective of their marital status. However, despite their abilities to work on par with men in the battlefield this transformation was not tolerated by men who wanted to remain the stronger force among the two genders. Thus these women soldiers were largely portrayed

Tottenham Hotspur PLC Essay Example for Free

Tottenham Hotspur PLC Essay Introduction The given case study is mainly concerned with the management decisions that are considered by the chairman of Tottenham Hotspur Football Club, Mr. Daniel Levy, in order to generate a steeper rise in revenues for the club. The major investments in question are the construction of a new stadium that is almost twice the present capacity, an improved practice facility and further improvement of the team through desired player acquisitions. But, Tottenham being a publicly owned club need to justify the time and resources that would be at stake in order to undertake this project. The four major sources of revenue for the team include the number of fans attending the match, the sponsorship rights it receives from other companies, the sale of club merchandise and its broadcast rights sold to television channels. By building a new stadium, which has an estimated cost of 250 million spread over the next two years, Tottenham hopes to increase the current capacity of 36500 people to 60000 fans per match. This is estimated to increase the revenues through attendance by 40 percent and considerable merchandise sale as well. The club also plans on investing in better practise facility and better players, thus increasing the odds of winning matches. This would not only increase the revenues from the matches but also increase the sponsorship amounts by 20 percent at the same time hiking the demandable price for broadcast rights. The collective rise in revenue is estimated to be around 9 percent. Body Decision Criteria 1. Joseph Lewis is a majority stake holder in the firm; the only one with greater that 3 percent stakeholding. He can be expected to work solely in favour of appreciation of his share value. His company ENIC has 82 percent  overall beneficial interest in the club. One needs to determine whether this would negatively affect the decisions made by him. 2. Daniel Levy and Joseph Lewis were former partners at ENIC from 2001 to 2007 and once ENIC had a large majority in Tottenham Hotspur, in early 2008 Daniel Levy decides to make this radical change in the club. He further went on to claim that it is not just about the money but a long term prosperity of the club. We must however, consider the fact  that he had to his advantage a prior experience managing a Scottish Football Club called Rangers 3. The magnitude of risk posed by the assumptions made by Levy must also be considered to judge whether the investment is profitable. 4. A quantitative analysis of the investment including the computation of various factors such as the Cost of Capital, NPV, IRR, DCF analysis, etc can point towards the right direction 5. By calculating the percentage of games won over a period of 2004 to 2007 and comparing it to the market reaction towards the shares of Tottenham Hotspur we can make decision about what factors negatively affected the market; whether it was an external matter or something related to Tottenham hotspur itself. Assumptions 1. The predictions made about the future growth of revenue with respect to the predicted inflation of the country. 2. Operating expenses are based on historical data of other clubs. So, we need to analyse reasons why that might not project the right image of the future for Tottenham 3. Changing the players may not automatically improve performance of the team and hence may not lead to as many wins as expected and hence the growth in revenues through sponsorships and merchandise may be stunted.

Importance of information systems

Importance of information systems Abstract: The following paper explains the importance of information systems in E-business and the limitations of information systems on the E-business. The report explicates different information systems used in E-business. Also the report gives the advantages and limitations of E-business and its resultant architectures. The discussion in the paper is limited to the information systems architectures, Advantages, Limitations and does not include the strategies in it. (http://www.aeablogs.org/eakd/files/Zachman_s_Original_1987_Paper.pdf) Introduction: An Information system (IS) is a combination of computing systems used in a organisation and the activities performed on them in order to support the organisation and also help in decision making process. In other terms IS is used to collect, process, store, analyze and disseminate information for specific purpose (Turban 2008, pg 13). Information systems have large role in the implementation of E-business in the past decade. Due to the increased complexity in the designs and the level of complexity in the systems (Information Technology) used on Online markets are forcing E-business to use some logical architecture of Information systems in order to make the design, functionality and processes look simpler and ease. Information systems has not only provided the level of cost-effective solutions but also helped in terms of human work force i.e., combination of Information technology and human involvement reduced the risk of failures in E-business. For example EBay and Amazon are some of the E-business organizations that are successfully using Information systems in their daily business activities. Information architecture is a physical plan of how the information assets in an organization are arranges which includes the physical designs of the buildings, hardware and other physical assets of the company. Information and Communication Technologies (ICT) is another area of study that helps in processing and transfer of data and information electronically that is used for information system and also provides the infrastructure for intra- and inter-organisational information systems.(http://www.turningcourse.com/ukais/isdefn.pdf) Below shown is the sample figure of the architecture of an organization. The above figure illustrates the Information infrastructure in an Online Airline Company. The picture also explains how the process in that organization takes in their day to day activities. Whether running an airline or an airport, the right information systems can have a critical impact in the operating costs, operating effectiveness, and customer satisfaction. Some of the potential features of Information Systems are: Combine resources and collaborate with each other anytime, anywhere. Increase the efficiency and effectiveness of people working in a group in several locations. Effective decision-making. Reach global market efficiently. Information Systems in E-business: In order to understand E-business, we must first learn the definition of E-commerce. It is nothing but buying and selling of products and services over electronic networks (Internet). While E-business focuses on the strategies, that gives more importance and to the functionalities that evolve are determined as potential features of the Information systems in E-business. So, E-commerce is a subset of E-business (Wikipedia, E-business). E-business can also be described as integration of business strategies, processes and technologies. Some of the application areas of E-business are Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Supply Chain Management (SCM) and Human Resource Management (HRM). The two basic strategies conducted over internet are business to customer (B2C) and business to business (B2B). For an effective and efficient E-business, Information systems are very crucial. Information systems simplifies the business process involved, whether it is the transactions, decision making, customer relationships or the managerial issues (http://springerlink.metapress.com/content/ptgfbtkj67d8wwr6/fulltext.pdf?page=1). Information systems are widely used in E-businesses these days. Electronic business is a wide area where IS can be used in many processes. IS are used in the transactions, services and strategies in the E-business thus stating them as a backbone for any business process. IS architecture are well understood but the conceptual specification of information systems for business process integration remains an open methodology in terms of managerial perspective. Some of the advantages of E-business are: Worldwide Presence: One of the biggest advantages of promoting E-business online is its presence in the global market. For example, IBM was one of the initial companies to adapt E-business in the areas of servicing customers and collaborating with different business organization around the globe. Dell on the other hand has an efficient business selling their products all over the globe through telephone and the Internet. Cost Effective Marketing and Promotions: Buy being in the global market on the web enables the organizations to reach their customers at normal prices or even discounted prices as the middle man costs are reduces in this process. Advertising techniques like pay per click advertising ensure that the advertiser only pays for the advertisements that are actually viewed. Affiliate marketing, is another technique where the consumers are directed to the required business sites and in turn these site owners receive compensations which benefits both the parties. Organizations involved in e-business have to use cost effective online advertising strategies to their advantage. Developing a Competitive Strategy: By being on the online market, many organizations can analyse their data and develop a strategy to compete with other companies in the market with an effective strategy by using some of the information systems such as ERP. Better Customer Service: By using the CRM application has improves the customer service. For example, on visiting a site there is a pop up window that enables chat window. So the customer can clear any doubts that he has. Also by paying the product cost online the customer may not have to leave their house in order to receive to product. Disadvantages of E-Business Sectoral Limitations: One of the major disadvantages of E-business is growth in some sectors such as food industry for example. Customers do not want to buy food products particularly which are unpreserved because they have a fear of contamination of the product. Likewise, some other sectors are large constructional equipments; Automobile and pharmacy are some of the sectors that E-business has limitations. You may not receive what you believe you have purchased. Security Some of the ricks that a customer or supplier could face in E-business is the security. The customer faces risks such as financial records, personal privacy and viruses whereas the supplier face risks such as viruses and hackers. But it is apparent that the advantages of E-business outsmart its limitations. Thus concluding that every business have to change their mode of operation and adopt E-business for its success and global reach. http://www.buzzle.com/articles/advantages-and-disadvantages-of-e-business.html Information Systems Architecture in E-business: Information systems architecture is in nothing but the organization development, system structure, technical support, and product delivery mechanisms for a business information system. Information architecture explains the physical design (Hardware, Buildings and software processes) involved in it. E-business uses many information systems in order to improve their business effectively and efficiently. The information systems used in E-business architecture are explained more detailed in the following report. Transaction Processing systems(TPS): TPS supports the monitoring the transactions and also cooling, storing, processing and sub-categorizing the business transactions. The primary mechanism of this system is to provide the information needed by the organization in order to run the business more effectively. Generally information systems are designed within each functional area (Support systems, External Systems) thus increasing its effectiveness though proper integration of information systems. The following diagram explains the flow of information among the function areas within the information systems through integration. Integration is an important component in TPS. For example An E-business organization such as eBay has many transactions and if an electronic payment is made, the amount must be either both withdrawn from one account and added to the other account. In case of a failure preventing transaction completion, the partially executed transaction must be rolled back by the TPS. Management Information Systems (MIS): MIS is the system or method that delivers information needed in an organization. This information is used in decision making processes and other important functional areas. It covers each and every aspect of the organization such as reports, technical information (sales reports, analysts reports) in a business to solve problems such as product costs, services and business strategies. Some of the features of MIS are: Processes data into information. Directed towards middle managers. Information achieved is categorized accordingly so that it is easy to analyze the data when used in decision making. Executive Support Systems (ESS): ESS is also called as Enterprise Information System (EIS) that is mainly used by the senior level managers. At the top level management EIS supports strategic planning that may sometimes change the nature of the business process. The EIS information is generally Decision support system for the whole organization that helps the senior executives to analyze and monitor the data in the decision making process. Knowledge Management Systems(KMS): KMS is a kind of support systems between top level and middle level management. KMS is nothing but additional staff in organizations who act as advisors for senior and middle management. The concept of KMS is to help employees in the company to readily access the documents, information sources and solution.KMS is also responsible for finding new knowledge for the organization and integrating it with existing knowledge.

The Communication In Autism Psychology Essay

The Communication In Autism Psychology Essay Human development is essential in ensuring that a person develops required systems and abilities to cope with life. This research paper gives detailed information about autism, including its definition, causes, manifestation, how it affects communication development in children, and possible ways of dealing with the disorder. What is Autism? Autism is a term, which is generally used to refer to a combination of complex disorders, which mainly affect proper development of the brain. Oftentimes, the disorders usually have varying degrees in terms of their impact and how they affect social interaction, communication, and repetitive behaviors in children among other ways (Zander 1). Examples of these disorders are Persuasive Development Disorder, Autistic Disorder, Asperger Syndrome, and Childhood Disintegrative Syndrome. It is worth noting that Autisms Spectrum Disorder, ASD, may lead to intellectual impairment, poor motor coordination, and a wide range of physical health complications like sleep deprivation and gastrointestinal problems. In some cases, children with ASD may excel in certain areas like art, music, and mathematics. Unlike other developmental problems, which occur in later stages of development, autism is believed to start during early stages of brain development. While this is the case, autism signs and symptoms can easily be noticed between the age of two and three years, when children are expected to exhibit certain abilities in communication, social interactions, and behaviors. Children who are not treated once early signs are discovered usually develop impaired communication and social skills. Additionally, research indicates that it is not easy for a child to recover from autism without proper intervention (Zander 1). Whilst this is the case, a wide-range of treatment options exists, and this can be helpful in saving a child from future complications. Importantly, the effectiveness of these methods widely varies as others may lead to complete recovery while others may have minimal or negligible impact. In other words, there is no known intervention, which helps every child affected. Prevalence Due to various factors, the occurrence of autism cases varies from one country to another. Therefore, it is not possible to give a general view, regarding the prevalence of this disorder. According to the U.S. Center for Disease Control and Prevention, CDC, one out of eighty eight American children is likely to develop Autism Spectrum Disorder, which denotes an increase in autism cases as compared to previous years. This is based on improved methods of diagnosis, which have been changing throughout history. Additionally, autism is five times more prevalent in boys than in girls. This is based on research findings, even though there are no factors, which contribute to this variation. In the year 2011, the prevalence of autism was approximately 2.6% in South Korea. Signs and Symptoms of Autism In understanding the symptoms of autism, it is important to appreciate the fact that every child has a unique pace of development. Nevertheless, doctors agree that there are developmental milestones, which have to be achieved by every child at a given age of development. In cases where these recommended developmental milestones are not attained, it is necessary for parents to seek medical attention in order to help the child as early as possible. Even though autism is manifested through various ways, doctors affirm that difficulties in social interactions are the commonest indicators of the disorder among children. As a result, infants may experience challenges in using facial expressions, intonation, eye contact, and gestures when they interact with other people around them (Zander 2). Most children suffering from autism may not show emotional or social response, and do not share their happiness instantly with parents nor seek comfort from them. Additionally, these children lack interest in their age mates and friendships, which are developed, do not last long because of social barriers. Another indicator of autism is impaired communication skills. In most cases, children with autism experience delayed development or lack of language, which is never replaced with the use of nonverbal communication approaches. In general, almost half of the children who are affected by autism do not develop speech. However, significant variations occur among those who end up developing the ability to use speech. In some cases, children may use the same words repeatedly or repeat what others have said, regardless of the context and meaning (Zander 2). Very few children suffering from autism have a well-developed language. They also find it hard to initiate and maintain conversations as a result of an impaired communications system. Interpretation of language is usually a problem especially in cases where deep vocabularies are used. On the other hand, children with autism are likely to engage in a limited scope of behaviors and activities with stereotypic feelings. These activities are also repetitive, with most of the games being spontaneous. Furthermore, children get fixed on different objects and complicated behaviors, which are repeated infinitely. Instant disconnection from these activities may affect them emotionally. This implies that it might not be easy for a child with autism to accept change of routine. Children with autism also wave hands and prefer tiptoeing while walking. Apart from these distinctive features, which are common among children with autism, it is worth noting that they are also hypersensitive to the environment and experience sleeping and eating disorders. Causes of Autism Even though most doctors argue that autism is mainly caused by neurological abnormalities, there is no known cause of these problems, which affect the nervous system. It has been found that genetic, environmental, and metabolic factors largely contribute to the occurrence of autism in children. While experts have linked autism to the genetic make-up of an individual, there is no known gene, which is responsible for this abnormality. It is therefore suspected that autism occurs when certain genes combine during early stages of development. Based on probability, families with a child suffering from this disorder have a likelihood of giving birth to a child with the same problem, approximated to be between 3 and 8 children (Baron-Cohen and Bolton 10). On the other hand, monozygotic twin have a thirty percent likelihood of being affected if one of the babies is affected. Additionally, first-degree relatives of people who suffer from this disorder are likely to be affected as compared to other degrees of relatives. This denotes how the disease is significantly affected by human genes. Besides genetics, autism is also caused by some medical conditions. These include congenital infections, metabolic disorders, abnormalities in brain development, and other neurological disorders that a child acquires at birth. While this is the case, it is worth noting that autism is not caused by these disorders independently (Baron-Cohen and Bolton 10). Research indicates that that there are children with these disorders but free from autism. This indicates that the disorders lead to autism in the presence of other factors. Some research findings have also linked autism with certain environmental factors, even though there are no specific factors that have been agreed upon. This is based on the fact that autism is likely to be caused by an array of factors. For instance, childhood vaccinations have been linked to this disorder. Proponents of this analogy argue that children are exposed to several vaccines, which are likely to affect their immune systems, leaving them vulnerable to infections (Doyle and Iland 378). There have been cases of children who developed autism after being vaccinated. NMR vaccines equally play a role with regard to how autism affects children. Of great significance is the fact that cases of autism among children rose in 1978 in the UK and 1988 in America after the introduction of NMR technology. Speech and Language Development Under normal circumstances, a child goes through various stages of language and speech development. Children start learning language at the time of birth, making them conscious of their environment. They also listen to people who are within their environment and may cry when there are instant changes of sound in the environment. Between the age of zero and three months, the child is able to smile, especially when a person comes into view, and cries differently, sending unique meaning to the person around for action to be taken (Baron-Cohen and Bolton 16). At the age of six months, the baby is able to respond to his name, and to different human voices. In other words, he is able to identify angry and happy tones. At the age of twelve months, the baby understands simple instructions, recognizes the value of speech in social life and may use one or more words. On the other hand, children with autism experience difficulties during various stages of language and speech development. Since their brain develops differently, these children are usually unable relate with the world effectively and visualize other peopleà ¢Ã¢â€š ¬Ã¢â€ž ¢s thoughts. As a result, they fail to respond to eye-contact, and may fail to understand body language (Doyle and Iland 35). Moreover, these children fail to appreciate the importance of communication, leading to frustrations, since their needs might not be met because of communication barriers. Helping Autistic Children While autistic children may have impaired language and communication ability, they can be helped to appreciate speech. For instance, the use of sign language is highly recommended. It is the role of parents to master signs and use them to communicate with the affected child (Doyle and Iland 378). This approach increases the likelihood a child to develop spoken language. The use of the Picture Exchange Communication System allows a child to interpret pictures, which are displayed on a board. An understanding of these pictures helps the child to appreciate speech. It is vital to note that there is no cure for autism. However, early diagnosis and assessment is necessary in order to provide parents with accurate information, necessary in helping the child to cope with the situation (Adams 2). Conclusion Autism remains a major language disorder in America and around the world. This disorder affects children during their early stages of development. As a result, autistic children develop impaired communication ability. Assistance by parents and other close people is necessary to help affected children to cope with the situation since there is permanent cure known.

Essays --

Medicare was designed as a universal healthcare program for individuals 65 years old and older. This program is funded by Medicare taxes and general federal funding withholding taxes. Medicare is a partnership between federal and state with the goal to provide medical insurance to the elderly that is poor and disabled. Generally all people who are 65 years or older and qualify for social security will automatically qualify for Medicare. There are four components to the Medicare program, part A, B, C and D. Part A of Medicare covers in patient hospital services; patients have a financial responsibility to cover a deductible that is equivalent to 1 day of hospitalization, thereafter cost is covered at 100 percent for a maximum of 60 days. This also includes nursing facilities, home and hospice care. Part B covers outpatient surgery and physician office visits. This is an elective component of Medicare in that there is a premium associated with this plan that is paid for directly through social security payments. Part C is know as Medicare Advantage and is a supplemental policy that is purchased directly from employers; one may be denied for health reasons depending one when the plan is acquired. Part D is prescription drug coverage that is eligible to all individuals that qualify for Medicare. Beneficiaries of the Medicare choose which prescription plan they want and pay a corresponding monthly premium. The increasing number of enrollees, new prescription drug benefit, Part B utilization and availability of enhanced technology has led to a rise in Medicare cost. Out of all the contributing factors of the rise in cost in Medicare, Part B utilizations have been a major cost driver. Thus far the affordable care act (ACA) has made... ...ple less than or equal to 133% of the FPL, starting 2014 eligibility will be expanded to people that are 138% or les of the FPL. Also the expansion will cover more parents and expand to adults who are childless. Fore states that choose to accept the expansion this means that they will have to cover more individuals in their Medicaid programs. The government will provide 100% funding for the first 3 years of the Medicaid expansion; thereafter the states will have to figure out how they will fund the program with the absence of federal funding. The stipulation with expanding Medicaid that after the three years are up the state cannot modify the program to not cover the expanding individuals. States that in financial ruins before the ACA, now with the expansion they will need to find alternative ways that will serve the same purpose as Medicaid in order to lower cost.

The Mother Daughter Relationship in The Kitchen Gods Wife Essay

The Mother Daughter Relationship in The Kitchen God's Wife      Ã‚  Ã‚   Relationships mold people's thoughts and the way they live their lives. One very important relationship is the relationship between parents and their children. Parents are the first teachers of children. The most significant lesson one learns from them is love. When a baby is first born it instantly will feel love from the mother. A mother loves and nurtures her baby while it is still in her womb making the relationship between a mother and her child stronger than any other relationship. Only a woman can nurture her baby by using only her body. The bond between the mother and daughter is even more intense because they share the same femininity. A mother and daughter can bond like no other. Girls grow up looking up to their mother and wanting to resemble them when they grow up. Daughters seek their mother's to give them advice when they need help throughout their lives. When a girl is struck with a problem the first person she will turn to would be her mother . However some women are unable to have strong relationships with their mothers, this can be seen in then novel The Kitchen God's Wife by Amy Tan. Unfortunately Jiang Weili wasn't able to have a powerful relationship with her mother. Because of her mothers absence Jiang Weili wasn't able to find her own identity and isn't able to have a productive relationship with her daughter. Pearl feels alienated from her mother however, Jiang Weili only believes she is doing the best for her daughter. Pearl and Winnie prove that the mother daughter relationship is essential for a girl to become a woman. The lack of such a relationship is severely detrimental to a girl growing up.    Jiang We... ...gic comedy with a happy ending. The novel is a love story but not with a male and female but with a mother and her daughter.    Work Cited Chapman, Jeff and John D. Jorgenson, eds. "Tan, Amy." Contemporary Authors Vol.54. Detroit: Gale, 1997. Graham, Judith, ed. Current Biography Yearbook Vol. 1992, New York: The H.W Wilson Company, 1993 Gray, Paul. "The Joys and Sorrows of Amy Tan." Time Magazine 19 February, 2001:72-74 Hunter, Jeffery W. and Timothy J. White, eds. "Amy Tan 1952-  Ã‚  Ã‚   ." Contemporary Literary Criticism CLC 120. Farmington Hills: Gale, 1999 Kim-Chan, Hyung, ed. "Amy Tan (1952-  Ã‚  Ã‚   )." Distinguished Asian American: Biographical dictionary. Westport: Greenwood, 1999. Kramer, Barbara. Amy Tan, author of The Joy Luck Club. Spring Field: Enslow, 1996 Tan, Amy. The Kitchen God's Wife, New York: Ivy Books, 1991

The United States and Cuba: An Embargo for the Ages Essay -- Essays P

The United States and Cuba: An Embargo for the Ages Cuba’s colorful history can be documented to before the days of the American Revolution in 1776, but today, American policy directly affects many Cubans’ lifestyles because of a nearly 45-year-old trade embargo that has been placed on the island nation. It is crucial to analyze the development of Cuba and its neighboring island nations in order to discern the reasons for Cuba’s current political situation with the United States. The following paper will discuss the events that shaped Cuba and larger Caribbean nations like Haiti, the Dominican Republic and Jamaica; next, a detailed description of Cuba’s turbulent history will help in explaining the Cuban transformation into a socialist economy; then, a detailed account of the U.S. embargo on Cuba will document the ups and downs of the policy all the way to the present day; finally, the current news surrounding American-Cuban relations will depict the most recent happenings in the ongoing disputes between t he two nations. Before analyzing the situation leading up to the Cuban embargo, it is important to look at the history of the development of the Caribbean as a whole. This means analyzing the factors that led to the modern development of islands like Hispaniola (consisting of Haiti and the Dominican Republic), Jamaica, and of course Cuba. It is also essential to observe and examine the economic and social changes that resulted from these islands’ shifts from colonial outposts to independent producers. It seems important to look at all of these islands separately, as each one has its own unique background that explains its place in the world today. These islands also share many strikingly similar characteristics. Up... ...n that U.S. businessmen want to trade with Cuba. The problem lies behind the interests that drive the U.S. government, and until those interests are satisfied, it is doubtful that this embargo will go anywhere anytime soon. References http://story.news.yahoo.com http://www.countryreports.org http://www.cubatravelusa.com http://www.dominicanrepublic.com http://www.encyclopedia.com/html/section/Jamaica_History.asp http://www.factrover.com/Jamaica.html http://www.haiti.org http://www.hispaniola.com http://www.historyofcuba.com/cuba.htm http://www.uscubacommission.org/history.html http://www.ustreas.gov http://www.worldrover.com http://www.usatoday.com/news/washington/2004-02-26-us-cuba_x.htm http://www.chron.com/cs/CDA/ Kaplowitz, Donna Rich. Anatomy of a Failed Embargo. Boulder, Colorado: Lynne Rienner Publishers, 1998.

My name is Khan Essay

My name is Khan is an Indian film that revolved around the life of Rizwan Khan, a Muslim who suffered Asperger’s Syndrome. Because of his problem in dealing with new places, people, loud colors and sharp sounds, he was given special care by his mother and private tutoring by a scholar which led to jealousy on part of his brother. Khan was taught by his mother that there were only two kinds of people in this world- the good and the bad. After her mother died, Rizwan moved to San Francisco and lived with his brother and sister-in-law. He was then employed by his brother as a sales man for Mehnaz Herbal Beauty Products. While working, he met and fell in love with Mandira, a divorced Hindu hairdresser who has a 6- year old son called Sam. After Khan showed a place that hasn’t been seen before by Mandira, they married and settle down in Banville even against the will of his brother. It was considered blasphemy, according to Rizwan’s brother, to marry a Hindu. Mandira and Sam took Rizwan’s surname. Everything seemed to be perfect for the family when the 9/11 attack happened in New York City and shattered the lives of the Khans. The Khan family, as well as the other Muslims, began to experience discrimination, harassments and hate crimes from the American community. Mandira had to close her job; Rizvan’s sister-in-law was attacked for she was wearing a scarf; Sam experienced bullying and his best friend turned away from him. He got into a fight with few school kids for they were blaming him as a terrorist and was beaten to death. Mandira blamed Rizwan’s surname for Sam’s tragic death. She banished him and told him not to return until he tells the U. S president that even though he is a Muslim, he is not a terrorist. Rizwan then started a long and lonely journey across America to tell the President of the USA: â€Å"My name is Khan and I am not a terrorist. † Along his journey, he met Mama Jenny and her son Joel, helped them when a hurricane hit the place they lived, was arrested by the police after been mistaken as a terrorist in a crowd and was stabbed by one of the followers of a man he reported in the authority after overhearing his violent rhetoric. Amidst the obstacles he underwent, he was able to meet the president, and told him â€Å"My name is Khan and I am not a terrorist†. The film concluded with Mandira and Rizwan going home. Conventionally, real man should be tough and should not show emotions. But seeing the film My Name is Khan, my heart of stone trembled and I caught myself teary-eyed. I was greatly impressed of Rizvan’s special ability to repair mechanical things particularly when the young Rizwan made an alternative pump to drive the water out from his teacher’s house and how he can repair almost everything. I was inspired by how Rizwan overcome his limitation as an autistic man in order to journey on across the different states of America just to meet the president of the USA. I was saddened by how discrimination can tear a family apart; how it can bring damage to the oppressed party especially when discrimination is to be blamed for a death of a loved one. No matter what, Rizwan’s life brought happiness to us and proved that every cloud will always have its silver lining. Faithfulness is the one of the values I have learned in this movie. Rizvan’s strong faith to Allah never waived amidst the prejudice against Muslim by the American community. â€Å"Prayer should never depend upon the place or the people. It should depend upon your belief†, said Rizvan. Second is respectfulness not only to the people, but also to one’s own religion. Mandira and Rizvan respect one another’s religion. They gave each other space to perform their own beliefs. Third is selflesness. Rizvan rushed to Georgia in the middle of hurricane to help Mama Jenny who once sheltered him. His act of kindness moved the world and brought volunteers to Georgia to aid the victims of the hurricane. Fourth is humility. Rizvan never failed to remain humble. When he was ill- treated in the airport, he did not complain. When he was released from being detained, he did not despise the people who imprisoned him. When Mandira asked him to leave, he did not question. Instead he only asked when he can return. Lastly, Rizvan taught me the essence of love. It wasn’t anger or hatred that helped Rizvan succeed in his journey, it was his love for his family and of Allah. It was also love that helped Rizvan and Mandira moved on after the death of Sam. After watching the film, I can say that media took a big role in cultivating the minds of the people to look Muslims as a violent people and Islam as a violent religion using the issues concerning them like the 9/11 attack. One statement from the media can greatly affect the perception of the people towards the issue. We tend to focus on the negative sides of the Muslim and discriminate them. What we don’t know is the brighter side of them, their irrevocable love for Allah and central practices that does not advocate violence and promote peace. Then what about the Muslim terrorists and their actions? For me, they did inhumane acts not for their religion but for their own selfish motives, not religiously but politically. But what happened was that media took blame on their religion and their teachings. I can’t blame the media totally since this practice of blaming is even practice by our society and families. It became traditional that changing it will be difficult and will take a longer time. For example, someone commit a crime. Our society will not blame you totally but also your family, your background, and your religion. Moreover, My Name is Khan taught us that differences in religions cannot hinder two persons in love to have a successful marriage and peaceful living. We may have different names for our God, but all of them have one in common- they all symbolize love.

Associate Level Material Essay

Directions: Choose one of the Facts for Consideration sections from Ch. 3 of the text and list the page number for the section you chose. Then, complete the following table. List five threats appropriate to the environment from the section you chose. Rate the risk for each threat from 0 (low) to 10 (high). Then, list five appropriate countermeasures. Once you complete the table, write a brief explanation of the countermeasures for the two threats with the highest risk total, stating how the countermeasure reduces the risk associated with that threat. The inmate escape is very important. If there are extra guards then it will be easy to prevent this from happening, especially since some trips can take up to 48 hours to complete. With all the stopping (two to eight stops on any given trip) and going it would be great to have the countermeasure. When it  comes to inmates taking over the van, I feel as though that is something that can happen even if there are two officers on the van. Inmates are strong and they always have something up their sleeves. So if we were to take the countermeasure and actually have them checked before they get on the van and then handcuffed it makes the ride safer and less threatening.

Positive Psychology – a Well Lived Life

What constitutes a well-lived life? Defining the meaning of life and the conditions, traits and features of a well-lived life is a question that throughout history engrossed theologians, philosophers, artists and, more recently, positive psychologists. This essay outlines findings from a selection of the literature and research to answer this question with the aim of identifying whether happiness is the true sign and the ultimate goal and marker of a well-lived life.This review of the literature has yielded findings that possessing a disposition towards gratitude is not only indicated to be present in a well-lived life, but can enhance and improve mental, physical and spiritual life outcomes. The different research models used to explain, measure and identify the markers of a well-lived life are briefly outlined, and finally further research directions are indicated to expand understanding about how gratitude affects life satisfaction outcomes in specific populations.A challenge in r esearching this topic is that the literature describes happiness and well-lived in terms that are used by different researchers interchangeably and inconsistently. In this essay and in accordance with the literature reviewed, the terms happiness and the well-lived life are used synonymously. Definitions A problem with defining a well-lived life is that the terms well-being and happiness (Frey, 2011; Kristjansson, 2010), and the good life and happiness (Dunn & Brody, 2008) are used by researchers interchangeably.Indeed Diener (2000) notes that the very term well-being has come to be known in common usage as happiness. Seligman (2011, pp 420) notes that sometimes the terms happiness and well-being define emotions whilst at other times refer to activities. This ambiguous terminology has caused some to criticize Positive Psychology but, as both Lazarus (2003) and Kristjansson (2010) point out, precise definitions to describe a well-lived life have also eluded philosophers and other acad emics for over 2,000 years.Imprecision of terminology aside, many have attempted to describe the conditions required to nurture a good or well-lived life. Some researchers have described the good life as one full of the hedonistic pursuit of frequent positive experiences (Lyubomirsky, Sheldon, & Schkade, 2005). Others have described it in terms of the result of employing unique talents to achieve abundance (Seligman, 2002), whilst still others have argued that the good life involves personal growth (Bauer, McAdams, & Sakaeda, 2005).Seligman (2002) argues that these descriptions are all valid because there are different pathways to happiness, although it is by combining them that one lives a full or well-lived life. He describes these pathways as the pleasant life, concerned with hedonistic pursuits, the good life, concerned with gratification of desire and the meaningful life, using ones talent to serve a higher purpose (Seligman & Royzman, 2003). Research Findings And ChallengesEar ly studies involved in identifying precisely what elements contribute to life satisfaction involved field research with participant self-reported satisfaction ratings recorded against a range of factors (Diener, 2000; Lazarus, 2003; Lyubomirsky et al. , 2005). Self reported satisfaction ratings are problematic because they are, as noted by Kristjansson (2010), by their very nature subjective. People in difficult situations can report themselves as living a good life, whereas people who are in happier circumstances can report themselves as having low life satisfaction.Additionally the factors used to measure life satisfaction are problematic because what some would consider critical to a well-lived life may be anathema to another (Bauer et al. , 2005) or not supported by the participants culture (Diener, 2000; Peterson, Ruch, Beermann, Park & Seligman, 2007). Further research is indicated to firstly identify what factors are actually desired in a good life, rather than simply measuri ng and reporting happiness levels (Kristjansson, 2010). Diener’s (2000) and Peterson et al. 2007) findings appear to support Kristjansson’s suggestion (2010). Both research studies identified significant cross country differences not only in the rates of life satisfaction but also the factors rated as important to life satisfaction. The findings appear to indicate that individualistic cultures, or those that place high value on individual choice and desires, and collectivist cultures, where the needs of group are paramount, prioritise factors contributing to life satisfaction differently (Diener, 2000).By way of example, Diener (2000) notes that participants from collectivist cultures may sacrifice personal desires for the common good, and this is not a normative feature of individualistic cultures. Diener further notes that sacrifice in collectivist cultures may, in fact, benefit the individual by providing them with the knowledge they are performing their duty. The c oncept of personal sacrifice as a factor affecting life satisfaction does not appear to be studied in the literature reviewed for this essay.Despite the significance of the findings in both studies, the researchers note a limitation of their design is that is that they relied upon self-selected participants who were motivated enough to complete the survey (Diener, 2000; Peterson et al. , 2007). This may have resulted in bias. Conclusions concerning differences in cross cultural impacts upon life satisfaction levels and factors are not unanimous. A study conducted by Linley, Joseph, Harrington and Wood (2006) found no significant difference in life satisfaction ratings or factors amongst participants from different cultures, ages or gender.A limitation of this research however, as noted by the authors, is that the study only included a small number of countries with participants who could speak and respond in English (Linley et al. , 2006). It may well be that the participants who re sponded to the survey were Westernised. Linley et al. (2006) indicate that the study should be repeated using a multi-lingual questionnaire so that participants are drawn from a wider sample. The Social Component of a Well Lived Life Examining the literature outlining models related to a well-lived life yields important clues towards determining the ultimate signs of a well lived life.The three pathways model of a full life which includes the pleasant life of hedonistic pursuits, the good life full of desire gratification and the meaningful life (Seligman & Royzman, 2003), has been criticized because the model could be applied to the non ethical, such as drug dealers, as well as those engaged in more ethical activities alike (Kristjansson, 2010). Seligman (2000) noted this as a possibility but argues this is not problematic because science is not concerned with morality.Morality aside, anti-social activities do not necessarily promote relationships and research indicates that a well lived life does indeed involve actions that promote positive social relationships (Bauer et al. , 2005; McCullough, Kimeldorf & Cohen, 2008; Peterson et al. , 2007). One way that Kristjansson (2010) suggests that the thorny issue of morality and psychology could be overcome is by applying values to define those behaviours that fall outside of societal norms, although this may result in other issues if these norms are restrictive.Although Kristjansson is not a psychologist, the idea that a well-lived life should involve societal norms does seem to be supported by Diener (2000) who suggests that societal pressures do have some bearing upon individual life satisfaction reporting. Building on the concept that a life satisfaction includes a social component, Bauer et al. (2005) argue that a well lived life includes social experiences and the ability to ascribe those experiences to a positive meaning. They go on to explain that in psychological terms this translates to having a balance b etween social interactions and having positive feelings about them (Bauer et al. 2005). These findings imply that there is indeed a social element to a life well lived which is supported by further research. Peterson et al. (2007) found that the sociable character traits such as gratitude have strong effects upon life satisfaction. Indeed Peterson et al. (2007) note that social character traits such as gratitude are more strongly correlated with life satisfaction than the three pathways to happiness (Seligman & Royzman, 2003, pp 153). Gratitude As with a well-lived life, gratitude is not easily defined (Wood, Froh & Geraghty, 2010).Although gratitude is variously described as an emotion, a trait and an action, nevertheless the literature indicates that a grateful disposition tends to be positively associated with happiness and a well-lived life (McCullough, Emmons & Tsang, 2002; McCullough et al. , 2008; Wood, Joseph & Maltby, 2008). Typically, gratitude is described as a response t hat occurs after the receipt of something perceived as positive due to the prosocial actions of another (Emmons & McCullough, 2003).Aware of the limitations of previous field research, Emmons and McCullough (2003) attempted to apply a study design that randomly assigned participants to different treatment conditions. They found a difference in mean well being scores across gratitude treatment groups from the comparison group, although less than expected, concluding that gratitude tended to increase psychological, social and spiritual well-being. One of the limitations noted in the study design (Emmons & McCullough, 2003), however, was that the study period was only three weeks long which ay not have been long enough to identify changes in responses. This limitation has been commented upon by others (Lazarus, 2003). Indeed, Lazarus (2003) notes in particular that the lack of longitudinal studies in Positive Psychology studies concerning life satisfaction makes it difficult to identif y causation and track precisely how different circumstances affect individuals, whatever the factors that contribute to a well lived life. Kristjansson (2010) notes that this is not a problem unique to studies of well-lived lives. Wood et al. 2010) noted that the definition of gratitude used in the Emmons and McCullough (2003) study did not include all of the things participants reported gratitude for that did not include a benefactor. He proposed that gratitude includes an eight level hierarchical life orientation including in ascending order; noticing and appreciating life could be worse, life is short, the present moment, engaging in ritual acts of thankfulness, admiring beauty, focusing on what one has, appreciating other people and reflecting upon what one has to be thankful for (Wood, et al. 2010). Using this expanded definition, Wood, linked gratitude to the Big Five traits, used to broadly describe human personality (Watson, Clark, & Harkness, 1994) and that people who are g rateful tend to be more agreeable, sociable, less neurotic, conscientious and extroverted. Commenting upon the benefits of gratitude, Lyubomirsky et al. (2005) note that an attitude of gratitude appears to be incompatible with negative life feelings such as greed and envy.They note that appears to encourage individuals to reflect on experiences and social relationships in a positive way. It has also been suggested that gratitude appears to protect individuals from depression (Wood et al. , 2010) and support recovery from injury (Dunn & Brody, 2008). Possible Future Research Directions The literature indicates several interesting areas for future research. The first, based on observations by Wood et al. (2010) is that there have been only a few studies studying the direct relationship between gratitude and happiness.Given the lack of longitudinal research to date as noted by Lazarus (2003) and alluded to by Emmons and McCullough (2003), it may well be promising to conduct intra-indiv idual longitudinal research of the impact of gratitude on an individual’s perception of happiness when experiencing the normal stressors of daily living (Lazarus, 2003). It may also be useful to apply a longitudinal study to examine if the things that make one grateful change across cultures, ages and genders (Diener, 2000; Linley et al. , 2006; Peterson et al. 2007) although it would be highly recommended to avoid using self-selected participants in the study. Conclusion Defining a life well-lived and the factors associated with it is a problem that has defied easy explanation for philosophers and other academics across the ages. Much of the previous research has involved recording self-reporting by participants. Given this and the fact that the very nature of happiness and a life well lived is a subjective experience, it has been argued that a propensity for gratitude impacts on an individual’s ability to view their lives in a positive way, despite individual circums tances.It has also been argued that an attitude of gratefulness has several physical and mental benefits for the individual, although these studies have not yet examined precisely if the factors that make an individual grateful change across cultures and genders. Further research is indicated in this fascinating area, possibly using longitudinal studies to explore how gratitude enables individuals to view adverse circumstances differently over time. References Bauer, J. J. , McAdams, D. P. , & Sakaeda, A. R. (2005). Interpreting the Good Life: Growth Memories in the Lives of Mature, Happy People.Journal Of Personality And Social Psychology, 88, 203-217. doi:10. 1037/0022-3514. 88. 1. 203 Diener, E. (2000). Subjective well-being: The science of happiness and a proposal for a national index. American Psychologist, 55(1), 34-43. Dunn, D. S. , & Brody, C. (2008). Defining the good life following acquired physical disability. Rehabilitation Psychology, 53(4), 413-425. doi:10. 1037/a00137 49 Emmons, R. A. , & McCullough, M. E. (2003). Counting blessings versus burdens: An experimental investigation of gratitude and subjective well-being in daily life. Journal Of Personality And Social Psychology, 84, 377-389. oi:10. 1037/0022-3514. 84. 2. 377 Kristjansson, K. (2010). Positive psychology, happiness, and virtue: The troublesome conceptual issues. Review Of General Psychology, 14(4), 296-310. doi:10. 1037/a0020781 Lazarus, R S. (2003). The Lazarus Manifesto For Positive Psychology And Psychology In General. Psychological inquiry, 14(2), 173-189. Linley, P. , Joseph, S. , Harrington, S. , & Wood, A. M. (2006). Positive psychology: Past, present, and (possible) future. Journal Of Positive Psychology, 1(1), 3-16. doi:10. 1080/17439760500372796 Lyubomirsky, S. , Sheldon, K. M. , & Schkade, D. 2005). Pursuing happiness: The architecture of sustainable change. Review Of General Psychology, 9(2), 111-131. doi:10. 1037/1089-2680. 9. 2. 111 McCullough, M. E. , Emmons, R. A. , & Tsang, J. (2002). The grateful disposition: A conceptual and empirical topography. Journal Of Personality And Social Psychology, 82(1), 112-127. doi:10. 1037/0022-3514. 82. 1. 112 McCullough, M. E. , Kimeldorf, M. B. , & Cohen, A. D. (2008). An Adaptation for Altruism The Social Causes, Social Effects, and Social Evolution of Gratitude. Current Directions in Psychological Science, 17(4), 281-286.Peterson, C. , Ruch, W. , Beermann, U. , Park, N. , & Seligman, M. P. (2007). Strengths of character, orientations to happiness, and life satisfaction. Journal Of Positive Psychology, 2(3), 149-156. doi:10. 1080/17439760701228938 Seligman, M. E. P. , & Royzman, E. (2003). Happiness: The three traditional theories. Adapted and edited by Paul Quek. Retrieved from http://pq. 2004. tripod. com/happiness_three_traditional_theories. pdf Seligman, M. E. P. (2011). Authentic Happiness. Nicholas Brealey Publishing. Retrieved July 27, 2012, from Ebook Library. Watson, D. , Clark, L. A. & Harkness, A. R. (1994). Structures of personality and their relevance to psychopathology. Journal Of Abnormal Psychology, 103(1). 18-31. doi:10. 1037/0021-843X. 103. 1. 18 Wood. A. M. , Joseph, S, & Maltby, J. (2008) Gratitude uniquely predicts satisfaction with life: Incremental validity above the domains and facets of the five factor model. Personality and Individual Differences, 45(1), pp 49–54 Wood, A. M. , Froh, J. J. , & Geraghty, A. W. A. (2010) Gratitude and well-being: A review and theoretical integration. Clinical Psychology Review, 2010, Vol. 30(7), pp. 890-905.

10 Point of “The Devil Wears Prada” (Film) Essay

The Devil Wears Prada  is a 2006  comedy-drama film, a loose  screen adaptation  of  Weinberger’s 2003novel of the same name. It stars  Anne Hathaway  as Andrea Sachs, a college graduate who goes to New York City and gets a job as a co-assistant to powerful  fashion magazine editor  Miranda Priestly, played by  Meryl Strep.  Emily Blunt  and  Stanley Tucci  co-star, as co-assistant Emily Charlton, and Art Director Nigel, respectively. 1. The devil wears Prada means that the devil can come in any form and not just the ugly scary version we all expect. He can come as a well dressed good looking person and fool anybody into doing whatever he wants. 2. Prada is an upscale clothing designer. Apparently, she is a difficult person. Therefore, Ann Winter (The Devil) wears Prada clothing. 3. The Devil Wears Prada is two films in one: a caustic, energetic satire of the fashion world and a cautionary melodrama. 4. An ironic measure of the film’s research into the fashion-magazine scene is the fact that there’s almost no journalism in it. 5. Fashion is designed to have you buy something that has the predetermined shelf life of cottage cheese. 6. That a designer will put a fashion combination on a cover of a magazine that you would never dream of coupling together. 7. That people can pay all too much money for a handbag – after all it is just something to put â€Å"stuff† into. Well, just think of a purse is another opportunity to be mismatched with your shoes. 8. Real women will die wearing high heals that are high enough to give you a nose bleed. 9. Even designers have off days, and seasons for that matter. Learn how to just walk away from anything you can’t describe what color it is. 10. I believe that one of Hathaway’s dresses could best be described as the color of thawing frozen spinach.

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Economic Relationship Between U.S and China in Regard to Market of Labor - Research Paper Example This research paper focuses on the fact that Chinese labor market has influenced both the economy of China as well and America. This research paper highlights the importance of the labor market that increases the sustainability of the particular nation or the country. The concept of sweatshop is considered in the paper. It argues that the value and the demand of the labor in a particular economy increases with the increase in demand of the goods that are produced by the labors The capital and labor both plays an important and crucial role in the economy. The economic interest of the particular nation is based on the concept of tripartite agreement in which the nation or the state is influenced by the capital and labor. Capitalism is also related with corporatism. The corporatism is considered as the base between the labor and capital. In the economy with favorable and strong corporate arrangement experiences lower rate of unemployment America is dependent on China for importing goods related to manufacturing cost in order to reduce its labor wages. It is argued, that Chinese economy will increase the welfare effect of America in the long run since the decrease in the demand of the American workers in the manufacturing industry will compel them to switch towards other non manufacturing sectors and therefore the welfare gain will enhance in the long run due to labor reallocation Labor mobility across the regions plays an important role in influencing the government policies and employment benefit of the nations.

Feasibility Report Research Paper Example | Topics and Well Written Essays - 1250 words

Feasibility Report - Research Paper Example The university offers various facilities to facilitate the learning process that the students partake, hence, making it the fourth largest University in the state of Texas. The campus has a retention rate of approximately 63% of first-time freshmen; however, the number of students anticipated to increase with the execution of the admission principles. The new buildings, the renovation and the proposed housing solutions will indeed help in achieving the rise in retention rate. This will increase the University’s growth in the number of student receiving its full potential. Students’ retention at the University of Houston Downtown has proven to be a challenge. Over the years, the University has found it hard to preserve the large numbers of student intake. This paper is a feasibility report on a research that was initiated to find possible solutions to the addressed challenge. This report will scrutinize the possible solutions and offer recommendations and a conclusion. P roposed solutions The university of Houston downtown is the fourth largest university in the state of Texas. This shows the stretch of the high number of students using the university’s facilities. However, most of the students who join the University of Houston Downtown have trouble finding hostels or apartments within the school. The pressure of the growing population means that the administration has to find solutions in order to accommodate increasing numbers of student (Geiger Mass & College Prowler Firm, 2011). This has led to the three possible solutions that include; the leasing of off-campus apartments that are owned by the university; retaining first years by means of on campus housing program, renovating of the old buildings around the school for spacing and accommodation purposes (Geiger Mass & College Prowler Firm, 2011). Research Methods The following are the strengths, weaknesses, opportunity and threats (SWOT) analysis of these proposed solutions. Leasing of o ff-campus housing for students. According to my investigations, the university has considerable support from the neighboring properties owner but at a rate agreeable to both parties. The properties have the capacity to house approximately 12% of the students in the campus. The properties are in decent shape and are secure. The owners are interested in making a deal with the university; hence, the university has a chance to make the leasing agreement possible. The cost of the leasing can range from a minimum of 9% to 14% of the university’s income. The effectiveness of leasing oof-campus houses will be determined by terms of agreement by the University and the property owners. The implementation of this program is both time and money efficient. The deals also provide a threat to the successful implementation of this program. The parties involve may have disagreements over the rent rates (Simha & Massachusetts Institute of Technology, 2003). Either, charging some of the lease r ent to the student or focusing on the properties owners prepared to cooperate

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Profeading - Essay Example During the period I was around; I help her take her breakfast. She ate a little bit of her food and drank all her boast. She was a very religious woman, very sweet and shared some of her favorite verses with me. She also prayed for me and one of the students while we were helping her to toilet. The other student helped me put her into her Jerry chair. As we made her bed, I notice that she was very lonely and had suicidal thoughts. She confided in me that her husband and daughter died three years ago. As a result, she often got confused and cried a lot. The loneliness was unbearable for her and caused her to have suicidal thoughts. The dietician walked in while we were talking and asked her about her appetite. She asked her if she liked her boasts and if she wanted more added to her diet. She declined, saying that she did not wish to increase her hospital bills. However, the dietician assured her that adding more foods to her diet would not increase her bills. The second day at the clinical was also immensely enjoyable and extremely beneficial. I learned that some patients needed a lot of psychological support and that most of them refused clinical interventions for fear of increasing their bills. In this regard, I learned that it was important to give them all the information they need to make important decisions regarding their

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The Manifestation of Stress within an Organization - Dissertation Example Workers who are stressed out are highly likely to be unproductive at work, have less motivation to work and will be less safe to have at work because being stressful means that there huge mood fluctuations that a person goes through and when that happens, he can take out his agitation on others and release the stress he has been building up inside him through aggression. This might destroy the work environment, thereby rendering the stress factor unsafe at work. Stress is the result of pressures from either home or work. Whatever is the source of stress, it usually cannot be helped by individuals. It is not like that stress cannot be prevented at all. It can be prevented if all the right measures are taken, especially when it comes to your workplace and the task that has been assigned. (James, 1983) When a worker feels stressed out, does he feel the urge to be absent at his workplace or does that further encourage him to go to his workplace? This is the question that this research paper focuses on. Since time immemorial, absenteeism has been a very common thing in workplaces. It also somehow makes a loophole in the office as when one person is absent; a single loop in the whole chain is missing which somehow decreases the rate at which things take place. Therefore, there is a need to find that when stress occurs, does it directly relate to being absent, not being absent and preferring to be in the workplace or it has absolutely no connection with absenteeism at all. (Jeanne, 1998)

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Personnel Planning And Recruitment - Essay Example This method enables the better use of internal talent since an employee can be moved to a job at which he/she performs better. The downside is that appropriate candidates might just not be available for some vacancies internally therefore leading to placement of unsuitable individuals. Another is Promotions which involve an employee being moved to a higher ranking position. They are a source of motivation and encouragement to the workers. However, they may lead to conflict among the employees seeking for promotion to the vacancies available. External sources on the other hand have to be acquired from outside the organization. One example is placement agencies which are private firms conducting recruitment activities on behalf of organizations at a fee, the advantage of this is it assists organizations to acquire necessary competencies. They however increase the cost of recruitment. Another is press advertisement of vacancies in journals and newspapers. The main advantage of this meth od is its wide reach. It is however time consuming as well as costly (Tellis, 2004). Evaluation of Job Ads The jobs ads evaluated were posted on the internet. They all follow the principal of AIDA (Attention, Interest, Desire, and Action).

New Ideas in Lighting Get Closer to Market Research Paper

New Ideas in Lighting Get Closer to Market - Research Paper Example The scope of saving energy and the techniques required may vary from place to place but it is regarded switching to more eco-friendly and energy efficient source as it helps in reducing the CO2 emissions by a significant number (CARDWELL, 2014). Adapting to energy efficient sources usually costs more money up-front but in many cases the capital outlay will be paid back in the form of reduced energy costs within a short period of time. This makes switching to energy efficient sources more attractive and budget friendly. In order to conserve and save energy in terms of light bulbs, green lights are the most efficient option available today to save more energy. Incandascent bulbs have been the mainstream bulbs we have known. Incandescent use more electricity during the process of production of heat hence they are short-lived and need constant replacement. Usually homeowners would argue that energy saver lights such as the LED and other energy saver bulbs or energy saver light bulbs are less expensive than ever before and provide superior light quality, and quickly payback in the form of saving energy and reducing replacement costs. LED lights are more affordable and flexible now. These incredibly efficient and technologically advanced lights will be the lights used in future. There are other lights bulbs which are also energy efficient, such as the CFL (compact florescent lights), which have come a long way and can be fitted into the same socket as the incandescent bulbs (smartandgreen.eu, 2014). This is the most common type of lighting in homes, owing to the fact that it is affordable and comes in a vast range of sizes, shapes, and wattages. The drawback of these bulbs, however, is that they are inefficient. They produce light by heating a solid material until that material produces a glow. In the process, much energy is consumed as a result of the heat that is produced. As a